Statistics Prove The Value Of Listing Property Online

Real Estate SearchIt is surprising that some property sellers are still reluctant to list their properties online.  Most real estate search activities today start exactly there! Rather than embrace the latest marketing techniques they still prefer a couple of photographs in the window of the local real estate agent.  Minimal spending on advertising is often a goal. They are relying on that “perfect buyer” walking into the agency office and asking to inspect the property they saw in the window.

Benefits are in the Real Estate Search Statistics

However, when we provide some real estate search statistics to clients reluctant to list online, they usually change their minds. Position One Property recommends online listing to all our clients because it is the quickest and cheapest way to showcase the features of a property and present it to the maximum number of people. 86% of people searching for property do so online.  Whether people are looking for a house to rent, or a house to buy, they’ll start looking online.  Sometimes, it’s fair to say, the house they eventually buy they may come across another way.  Like having it suggested to them by the agent they talk to, but no one can look past the fact that whether they found their desired property this way or not, they will at some stage in their search be looking online.

Online Searches Available Around the Clock and on Multiple Devices

Apart from the sheer numbers of prospective buyers looking for properties online, there are other benefits. These days, people searching online do so using multiple devices. In fact, most users in Australia switch between devices during the day depending on where they are. At work or at home they would typically use laptops or PCs. However, the portability of mobile phones, tablets and other wireless devices means they can now search in any situation where they have time available, or time to fill.

This means that a property advertised online is available for viewing around the clock. These visits can be measured so we can show our clients a year-on-year growth in viewing habits, especially on mobile devices. Listing online is the only way such constant exposure to buyers is available to sellers.

Video Tours Online Offer a New Experience

We know from television advertising history that a video has much more impact on a target market than simply a static photograph. Online listing offers sellers the opportunity to not only have photographs of their property on display, but also a video. Virtual tours online take viewers on a journey through the property as if they were actually there. This extends the reach of the marketing campaign beyond the local buyer, to interstate or even overseas. No amount of print advertising has this kind of impact.

Database Filters Find the Genuine Buyers

Finally, an online listing holds property information on a database. The following information all form part of the search:

  • the street number and name,
  • suburb and postcode,
  • asking price,
  • the number of bedrooms and bathrooms,
  • car accommodation

This allows prospective buyers to filter the information so they see only those properties that have their interest.

All properties Position One Property has available for rent are able to be viewed on our website at this link: .  Also, any properties being marketed for sale are available for viewing at Armani Estate Agents.

Online real estate search listings reach more people, have more visual and psychological impact and weed out the “tyre kickers” from the genuine buyers. Sellers can still choose how much or little they spend on their marketing program, and with an online presence, their money is well spent.



A Few Ideas To Help Property Buyers Make Better Decisions

Buying property is always exciting, whether you are an experienced investor with multiple properties in your portfolio, or a first home buyer turning the keys in the front door of your new home. Getting the best return for your valuable dollars, however, is a different matter. Even though property is seen as a secure investment, it is still possible to lose money if the purchase is not made for the right reasons.

First Things First – A Clear Intention

So what should a buyer be considering before signing a contract to buy property? From our perspective, the first step should be having a clear intention. It’s the place our people start when Position One Property is first approached by clients looking for property. The answers will be different for a first home buyer, a family upsizing to a larger home, a sole occupant with a busy work and social life, and an investor.

Check Your Financial Position

With a picture of the type of dwelling they want clear in their minds, buyers should next consider their financial situation. Do they have a sufficient deposit to avoid paying for mortgage insurance? Have they approached a lender to find out how much they can borrow? Do they have extra funds on hand for legal fees and any other contingencies?

With their finances in order, we recommend that buyers turn their attention to the three most important words in real estate – location, location, location. Realistic buyers who know what they want and how much they can spend narrow their search area and intensify their focus. They avoid the common scenario that other buyers sometimes fall into, jumping from one suburb and property to another, trying to meet all their wants but ending up completely confused.

Choose a Desirable Location Within Your Budget

A location close to work opportunities and amenities such as shopping centres, medical facilities, schools, recreational and entertainment pursuits is a wise choice. This is just as important for an investor as it is for owner-occupiers. Rental properties in rundown areas will be cheaper to buy, but harder to keep rented, as good tenants need these same facilities.

Owner-occupiers looking for future capital gain should consider the general appearance of the whole suburb and not just the street where the property is located. An area with street after street of well-maintained properties with plenty of green space will hold its value much better than a suburb that looks untidy and neglected.

Set Emotion Aside for Better Choices

Choosing a suitable property is often an emotional decision, especially for owner-occupiers who promise they will be rational then fall in love with something completely unsuitable for their needs. Hopefully, these few suggestions will help them make better choices.

Avoid Poor Buying Decisions with Thorough Checks

Despite the consumer laws we have to protect buyers from unfairly losing money, some people still make poor purchasing decisions by their own choice. When it comes to buying real estate properties, for example, building inspections can identify major problems such as structural defects. Some buyers, however, elect to bypass these to save money, and find out after settlement that the property needs expensive repairs.

Our agency, Position One Property, recommends that purchasers protect their interests by doing thorough checks before settlement. In a competitive market, buyers might be tempted to place a deposit without detailed inspections, but there is protection as the law supports conditional contracts. Finance approvals and satisfactory building inspections are the most common conditions, and if these are not met, the contracts become void.

Check for the Presence of Asbestos

So what are some of the issues we recommend you check before deciding to purchase a property? The big one is the presence of asbestos. Asbestos materials were used extensively in homes from the 1940s to the late 1980s in Queensland. The sheeting was used for roofing as well as to cover walls and ceilings, especially in wet areas like kitchens, bathrooms and laundries. These materials pose no threat to health if they are in good condition, but if they need to be removed, an asbestos specialist must be used, which can be expensive.

Damp Smells Can Point to Leaks

Moisture inside the house is usually the sign of a leak that can be difficult to trace and repair. We realise it is hard to check thoroughly when you are looking through someone else’s house, but opening the cabinet doors in the wet areas should reveal any musty or damp smells. Also look for water stains on the walls or ceilings, which could be caused by a leaking roof or the pipes inside the wall cavity.

Mould a Common Problem

Another common problem, especially in a sub-tropical climate, is mould. It is most prevalent in bathrooms and bedrooms, especially if they are on the southern side of the house. Mould is another sign that moisture is seeping inside somewhere, and the search for its source, and the subsequent repairs will be costly.

Identify Areas of Poor Maintenance

Other quick checks you can make on a walk around are for large cracks in the walls, downpipes that are not connected to the storm water drain system, roof lines that are not straight, and poorly maintained fencing.

Buying property is a major financial commitment so you need to be sure that you have protected your interests before you sign any sales contracts. The Position One Property sales team are happy to arrange additional property inspections if you need to check specific details.