It is surprising that some property sellers are still reluctant to list their properties online. Most real estate search activities today start exactly there! Rather than embrace the latest marketing techniques they still prefer a couple of photographs in the window of the local real estate agent. Minimal spending on advertising is often a goal. They are relying on that “perfect buyer” walking into the agency office and asking to inspect the property they saw in the window.
Benefits are in the Real Estate Search Statistics
However, when we provide some real estate search statistics to clients reluctant to list online, they usually change their minds. Position One Property recommends online listing to all our clients because it is the quickest and cheapest way to showcase the features of a property and present it to the maximum number of people. 86% of people searching for property do so online. Whether people are looking for a house to rent, or a house to buy, they’ll start looking online. Sometimes, it’s fair to say, the house they eventually buy they may come across another way. Like having it suggested to them by the agent they talk to, but no one can look past the fact that whether they found their desired property this way or not, they will at some stage in their search be looking online.
Online Searches Available Around the Clock and on Multiple Devices
Apart from the sheer numbers of prospective buyers looking for properties online, there are other benefits. These days, people searching online do so using multiple devices. In fact, most users in Australia switch between devices during the day depending on where they are. At work or at home they would typically use laptops or PCs. However, the portability of mobile phones, tablets and other wireless devices means they can now search in any situation where they have time available, or time to fill.
This means that a property advertised online is available for viewing around the clock. These visits can be measured so we can show our clients a year-on-year growth in viewing habits, especially on mobile devices. Listing online is the only way such constant exposure to buyers is available to sellers.
Video Tours Online Offer a New Experience
We know from television advertising history that a video has much more impact on a target market than simply a static photograph. Online listing offers sellers the opportunity to not only have photographs of their property on display, but also a video. Virtual tours online take viewers on a journey through the property as if they were actually there. This extends the reach of the marketing campaign beyond the local buyer, to interstate or even overseas. No amount of print advertising has this kind of impact.
Database Filters Find the Genuine Buyers
Finally, an online listing holds property information on a database. The following information all form part of the search:
- the street number and name,
- suburb and postcode,
- asking price,
- the number of bedrooms and bathrooms,
- car accommodation
This allows prospective buyers to filter the information so they see only those properties that have their interest.
All properties Position One Property has available for rent are able to be viewed on our website at this link: https://www.positionone.com.au/rentals/find-a-rental/ . Also, any properties being marketed for sale are available for viewing at Armani Estate Agents.
Online real estate search listings reach more people, have more visual and psychological impact and weed out the “tyre kickers” from the genuine buyers. Sellers can still choose how much or little they spend on their marketing program, and with an online presence, their money is well spent.