“The preparation you put into getting your property ready for sale can be the difference between getting a standard price and getting a great price.
And, the best part is, it’s not hard, time consuming or expensive.”
Buyers for good quality property can be found all year round. With the marketing process having become far more sophisticated than in previous times, the issue of timing is less critical today than in the past. However, there are some important points you may wish to consider.
The time required to sell property that is accurately priced will typically vary between two and six weeks. Prior to placing your property on the market, allow an additional two weeks to prepare both the property and the marketing material.
Presentation of your property is a critical factor in achieving the highest possible price. This is similar to detailing a car before you sell it. The emotional appeal required to stir the spirit of the buyers is unlikely to be generated by a poorly presented property. And a neglected building sends out ‘warning signals’ to prospective buyers.
The following steps are exhausting, but remember you don’t have to do it all, some items may not even apply.
Open Airy Atmosphere
Illumination is welcoming. Drawn curtains are lovely but can tend to dull the atmosphere. Make sure your home has plenty of light. Dark rooms have no appeal.
DECORATE – set the scene
Colourful flowers and some indoor plants help to set the scene of tranquility. Place them strategically throughout the home.
Kitchens and Bathrooms
These are the most important rooms in the home and must be presented in a spotless and uncluttered condition. Fix any faulty plumbing, loose or broken tiles. Decorate these rooms with interesting and pleasant smelling items.
Remove excess furniture. Use attractive bedspreads.
Small Repairs Make a Big Difference
Small things such as leaking taps, loose knobs, sticking doors, jamming windows etc put buyers on the defensive, this leads to your agent to make an apologise for the lack of maintenance. Minimise these annoyances. Flaws detract from the value.
Most people like pets, but some don’t. Make sure they are out of the way when buyers are coming through. Remove kitty litter trays and pet food bowls.
To much furniture tends to make rooms look small and cluttered. Take advise from your agent if it is considered a problem.
How to find buyers for your home
Buyers come from numerous avenues! The Internet is increasingly becoming the best source for buyers as more and more people use this method when they are looking for properties. Additionally, buyers from all over Australia can view your property including buyers from overseas. We now receive regular enquiries from the UK & Asia. The Internet is a global tool not just targeting local buyers. Almost 50% of our buyers first saw their property on the Internet.
As well having our own high-profile web site www.positionone.com.au, we are also linked to Australia’s largest real estate web sites www.realestate.com.au If you haven’t viewed them already, please do so.
Newspaper advertising. We find that the ‘Courier-Mail’ provides the best results of all print advertising. Buyers peruse the classified section with a fine-tooth comb. Therefore, for a few lines in the classified section, we receive as much inquiry as from a large colour advertisement, and for much less cost. The local suburban papers are fervently read by the local community and placing a colour advert will certainly bring a lot of inquiry.
Buyer database. We have so many buyers approach us seeking a new home that we formed a database with their specific requirements listed. The first action we take when a new property is listed, is to cross-check the database with the new property, and contact those buyers that match the criteria.
A For Sale sign at the front of your property is another great way to find buyers as many of them drive down the streets in the area they are seeking to purchase. The amount of calls from signs is quite astonishing.
Additionally, numerous buyers walk or drive past our office. We find it important to display all properties in our agency window whilst maintaining a pictorial sales directory in our office, where we sit with the buyers and discuss their requirements.
Method of Sale
There are a variety of methods to sell your property, given that not all properties are the same. Times change, so that which worked once does not necessarily work now! We want to do what works best for you and your property, ensuring it fits with what you want.
Whether it is placing a set price or simply a price guide on your home, or the option of ‘open for inspections’ versus ‘by appointment only’, we will explain the benefits of each choice and offer our suggestions.
There are two popular methods to choose from for residential properties: Private Treaty (Sale) and Public Auction. Each has its own advantages and it is advisable to speak to your agent about the benefits of each method.
What would you like an Agent to do for you?
- To ensure the sale is a stress-free experience for you by handling the task of negotiating with buyers and keeping you informed about what is going on?
- To always give you feedback after inspections, wouldn’t that be great?
- Be honest with you and give you both the positive and negative comments?
- To care and understand about your needs and provide you with the best service?
- To achieve the highest possible price for your property by negotiating with the buyer to obtain their maximum price?